Whitewashing: In this context, to purposely lighten someone’s skin tone in order to conform to beauty standards that find white skin color to be the prettiest among skin tones. Clearly, this is a product of underlying racism that celebrates Caucasian beauty and those features that closely emulate it and under-appreciates “ethnic” beauty.
Many magazines claim that if models or celebrities look lighter on their covers, it’s simply because of lighting. That excuse cannot be continuously used. If it really is the case of lighting issues, then what kind of professional photographers are these companies hiring that they can’t properly captures someone’s actual skin tone? Many argue it is already unethical to be photoshopping models till they are unrealistically thin. Therefore, isn’t it also unethical to be photoshopping skin color thereby creating even more false representations of women and beauty?